If your life doesn't inspire YOU, how do you expect to inspire the people you're here to SERVE?

The fact that you're reading this probably means that you want to make a difference in the world... in your life, and in the lives of others... to live with meaning and purpose... to be true to yourself, and to create a life that really lets your light shine...

Yet I've been working with a vast amount of different people from diverse backgrounds for years, and I've discovered certain patterns that stop them from giving their gifts fully

In fact, I've identified "10 Dirty Little Secret Archetypes" that I see showing up again & again for people who have a genuine desire to live an inspiring life. I'll share them with you in a moment so you can see if you identify with any of them, but first I'd like to tell you what their impact is...

When a person is trapped in one of these 10 Dirty Little Secret Archetypes, it stops them from...

Being 100% true to yourself and letting your light shine. Authenticity is one of the most powerful "change-agents" there is when it comes to attracting clients and helping them truly transform their lives. Imagine feeling 100% comfortable & inspired as you tell a person or group of people who you are and what you believe. That's an expression of who you really are, but when you're trapped by the dirty little secret, it doesn't seem OK to be you.

Creating a lifestyle that truly supports you in giving your gifts to the world, & making a real difference in the lives of others. Whether it's having the freedom to fly round the world, learn from the best, work when & how you want to, or whatever your idea of a beautiful life is... The fact that you can dream it means it's possible for you, but the dirty little secret will tell you it's not.

Fully able to create the material wealth you need to give your gifts to the world, secure in the knowledge that you're a creator, & your true wealth comes from within you. Imagine receiving a text from your bank telling you about the 4 & 5 figure sums that are being paid to you from delighted clients. Meaningful wealth is your birthright, but the dirty little secret says no.

In just a moment, I'm going to reveal the "10 Dirty Little Secret Archetypes", but first I'm going to tell you what the dirty little secret is, in a nutshell...

The dirty little secret that most people are hiding is.... THEY AREN'T LIVING A TRULY INSPIRING LIFE!

And if your life doesn't inspire YOU, how do you expect to inspire the people you're here to SERVE?

So here's the list of the 10 Dirty Little Secret Archetypes. Most people who are inspired to make a difference in the world & share their gifts with others can identify with at least ONE of these – have a look & see which ones you can identify with...

The Hider – The Hider feels deep down like they're not enough, like there's something wrong with them. Some Hiders literally keep themselves invisible from the people they want to help, while others "hide in plain sight", working with others but feeling like a fraud; not living their own lives to the full, not bringing their "whole self" to the party. Either way, they're hiding their light under a bushel.

The Seeker – "I'm nearly there, I'm nearly there!" The seeker keeps searching for the next thing. Each time they find it, they feel like they're close, & like this time it's really going to work. They're always "nearly there", convinced that someone else has the answer, & if they can only find it, they'll be OK. Sometimes they try & "think their way there", and feel like they're only minutes away from what they want, but they're looking in the wrong place.

The Desperado – The Desperado feels like time is running out. They need something and they need it now! Whether it's more clients, more money or more whatever, the Desperado is DESPERATE for it. What makes matters worse is that he knows his desperation stinks – that it actually repels what he wants, but he just can't help it. After all, he's desperate!

The Idealist – The Idealist has a mental image of the circumstances they think would make them happy. Depending on their personality, they're either working hard to create it, or they've got an eternal "bow-wave" that has their goals always being a year or two away. Unfortunately, the Idealist often finds that if they do achieve them, their goals fail to deliver the hoped-for happiness and well-being. "Oh well – it must have been the wrong goal", they say, before moving on to the next one.

The Wuggler – The Wuggler is someone who worries and struggles. The chronic Wuggler is so concerned about failure that they're paralysed, while the acute Wuggler takes action but is terrified that it's all going to go wrong. Acute Wugglers are often outwardly successful, but the price of creating it is stress, anxiety & exhaustion.

The Pretender – Someone told them to "fake it til you make it" and they've been faking it ever since. Unfortunately, they just got better & better at faking it. If you ask how they are, the answer's always the same regardless of the circumstances. "Fine!" In the Pretender's case, it stands for "F*#%ed Inside, Nice Exterior".

The Prisoner – The Prisoner feels trapped in a set of circumstances. Whether it's a job they don't like, a relationship they've outgrown, or a limiting belief that no longer serves them, the Prisoner feels powerless, like there's nothing they can do about it. While the Prisoner thinks they know why they're trapped, no matter how obvious the solution seems to everyone else, the Prisoner can't see a way out.

The Waiter – The Waiter has perfected the art of waiting. Waiting until they've been on enough courses. Waiting until they feel confident enough. Waiting until they've read enough books. Waiting until they've got enough "tools for their toolbox". But the more you wait, the better you get at it. There are things you can learn by taking action that you'll never figure out in the privacy of your head, but the Waiter's missing out on all that learning because... well... they're waiting!

The Spartan – The Spartan has learned that if they exert a vice-like grip on themselves & their lives, then they'll be OK. Their answer to any problem is "more discipline", and the Spartan definitely sees results, but at what cost? Spartans often have trouble experiencing the richness & fullness of life. Secretly, Spartans want to "just let go", but they're terrified of what would happen if they did.

The Workaholic - The Workaholic is one of the most tragic of all. Suffering from the only addiction that gets used as a term of praise (“Jim's a great employee – he's a total workaholic!”), the Workaholic is in a painful double-bind. He gets a sense of identity from his work, and when he's not working he's distracted, thinking about work instead of being present in his life, his relationships, his experience. He can always justify doing more work, and is probably telling himself that he's too busy to attend our meetings

Did you identify with any of those Archetypes?

If you did, I've got some bad news & some GREAT news...

Here's the bad news: These Archetypes are the result of a misunderstanding of the how the mind works. They are based on ground-level SUPERSTITIONS that inform everything you think & do. Left to their own devices, your archetypes are likely to torpedo your success, and stand in the way of you living a life you deeply love.

Here's the GREAT news: The antidote to the misunderstanding & superstition that every single one of the Archetypes is based on is simple: UNDERSTANDING. As soon as you deeply understand the nature of how your mind works, these Archetypes lose all their power, the Dirty Little Secret disappears, and you start living your most beautiful life. It's what I call...Effortless Transformation

Love to hear your feedback on this one

Did you identify with any of those Archetypes?

It’s really simple to change these archetypes into empowering believes about you/your business. Drop me a mail ockert@icon.co.za and I’ll show you how