In meeting with many of my clients the past few weeks, when I asked them how their businesses are doing, many of them say, “Slow!” Contacts who expressed interest don’t return phone calls, missed appointments aren’t rescheduled, and buying decisions are delayed.

Any business can slip into a slow period. But, the trick is to know WHAT to do to get your business back on track as quickly as possible…and better yet, HOW to avoid slipping into a slow slump in it in the first place.

Here are 4 tips I personally use to coach my clients out of slow business period:

Tip #1 Reach Out and Touch Someone

When a sales slump hits, your energy seems to drain away as well. Before you know it, you hardly have the energy to open your email much less put out the effort to market your business.

The solution to this problem is actually very simple. You MUST reach out and reconnect with past and current clients. Send out an email to your clients, past clients and business associates, explaining the benefits of working with you, and ask for a referral. Include a f-r-e-e article as a way of demonstrating value, and you may find you’re on the path to picking up new clients in a few weeks (I have seen this happen!).

Tip #2 Remind Yourself You’re “Not Bugging” Someone by Contacting Them

If you have clients, who haven’t used a package they purchased from you or have missed appointments without rescheduling, then it is up to you to reach out to them. I recommend making a friendly call, or sending a hand written note reminding them you want them to get the results of the service they purchased. You’ll be surprised at how often your clients express appreciation and gratitude at your thoughtfulness for reminding them to use your services!

Tip #3 Refocus on Your Business

Sometimes sales slip because our attention and focus has been directed on anything BUT our business. If that’s the case, then this is the time to give yourself a break, stop feeling guilty, and give yourself the breathing room to make a fresh start. Set small daily goals that include reconnecting with past clients and colleagues, then build up your energy and actions from there.

Tip #4 Keep Your Eye on the Prize

Twice each year, spend a couple of days evaluating my goals and income, and then take a fresh look at where you’re headed with your business. The start of a new year is a perfect time to do this activity, as well as the end of every quarter year.

This allows you to plan new events, programs, and product launches that will keep your income flowing smoothly, and growing year-round.

So, if your sales are slower than you’d like, or you want to 1ncrease your sales, then now is the perfect time to reconnect to WHY you do what you do, reach out to WHO you love working with the most, then follow up, follow up, follow up to keep your relationships strong and profitable!

How do you get your business out of a sales slump? Share your expertise and write a comment for our readers.

Talk to you again soon