Tuesday, December 20, 2011
3 Easy steps to create a lucrative, joyful business.
12:45 AM | 
Posted by
Ockert J Möller Personal/Spirital Development |
To keep your “well full” of new clients, there are 3 easy steps you can take to create a lucrative, joyful business.
Surprisingly, many business don’t do these 3 things, which keeps their businesses earning far too little income…and them working way too hard for too little money.
Here are 3 easy, ”must do” steps to keep clients flowing to you.
1. Market consistently
This seems like an obvious tip. But, it is one of the most common problems I see as to why women entrepreneurs aren’t getting enough clients.
They speak once or twice a year (or not at all). They send out an e-newsletter once every 3 to 4 months (or not at all). They attend 1 networking function a month.
This is not consistent, nor enough marketing to build your business!
To build your business you must market it every single day.
Choose 2 to 3 different marketing activities you will do consistently. Do at least one of them on a daily basis. To get the most impact, also attach a goal to the activity. For example, if one of your chosen marketing activities is speaking, set a goal to book 2 speaking gigs on a particular day.
If another goal is to publish an e-newsletter, then make a pact with yourself to publish it, at a minimum, bi-weekly.
2. Follow-up with people you meet
Networking, attending live events, and meeting people is a wonderful way to meet prospective new clients. But, if they never hear from you again guess what happens? You guessed it. They never become clients. Letting people “fall through the cracks” is another biggie mistake I see.
Keep track of every person you meet or speak with who is interested in your services. Then, follow up with them on a timely basis after meeting them with a phone call, ‘nice meeting you’ card sent in the mail, or even email.
By keeping in touch, this comes across as caring, and is deeply appreciated. Just because someone says, “not now,” doesn’t mean it’s a “not now” or “no” forever. Continue to follow-up with them periodically.
3. Get people past FREE
I’m sure you’ve heard that once people invest with you one time, there’s a high likelihood they’ll invest again.(like 80%!)
That’s why making a super high value, low cost, “no brainer” offer makes sense. You want to get people investing with you so they can see first-hand how valuable your services and content are.
Get people over to the “land of the first purchase” as quickly as possible after meeting them
With consistent marketing, follow-up, and intensely attractive, high value, low cost offers, you will experience steady income growth, and create a business you love!
Talk to you again soon
Surprisingly, many business don’t do these 3 things, which keeps their businesses earning far too little income…and them working way too hard for too little money.
Here are 3 easy, ”must do” steps to keep clients flowing to you.
1. Market consistently
This seems like an obvious tip. But, it is one of the most common problems I see as to why women entrepreneurs aren’t getting enough clients.
They speak once or twice a year (or not at all). They send out an e-newsletter once every 3 to 4 months (or not at all). They attend 1 networking function a month.
This is not consistent, nor enough marketing to build your business!
To build your business you must market it every single day.
Choose 2 to 3 different marketing activities you will do consistently. Do at least one of them on a daily basis. To get the most impact, also attach a goal to the activity. For example, if one of your chosen marketing activities is speaking, set a goal to book 2 speaking gigs on a particular day.
If another goal is to publish an e-newsletter, then make a pact with yourself to publish it, at a minimum, bi-weekly.
2. Follow-up with people you meet
Networking, attending live events, and meeting people is a wonderful way to meet prospective new clients. But, if they never hear from you again guess what happens? You guessed it. They never become clients. Letting people “fall through the cracks” is another biggie mistake I see.
Keep track of every person you meet or speak with who is interested in your services. Then, follow up with them on a timely basis after meeting them with a phone call, ‘nice meeting you’ card sent in the mail, or even email.
By keeping in touch, this comes across as caring, and is deeply appreciated. Just because someone says, “not now,” doesn’t mean it’s a “not now” or “no” forever. Continue to follow-up with them periodically.
3. Get people past FREE
I’m sure you’ve heard that once people invest with you one time, there’s a high likelihood they’ll invest again.(like 80%!)
That’s why making a super high value, low cost, “no brainer” offer makes sense. You want to get people investing with you so they can see first-hand how valuable your services and content are.
Get people over to the “land of the first purchase” as quickly as possible after meeting them
With consistent marketing, follow-up, and intensely attractive, high value, low cost offers, you will experience steady income growth, and create a business you love!
Talk to you again soon
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