"Many a small thing has been made large with the right type of advertising.” -Mark Twain

If you are going to be a world-class marketer (which is the whole point of reading this Series of posts) then there are a few bases that need to be covered.

Most people mistakenly feel that marketing is “advertising that sells a product or service.”

Wrong

Although, this is the “dictionary definition” of marketing, it certainly isn’t the definition for good marketing.

The fact of the matter is that good marketing is really about solving someone’s problems. This is an incredibly important point that you must think about for a minute.

People don’t buy products. They buy solutions to their problems.

• Jane doesn’t go out and buy an expensive dress; she buys a beautiful outfit that will make her look thinner and more beautiful.
• John doesn’t buy a dog; he buys a companion that will keep him company during the day.
• Mary doesn’t buy a Pressure Cooker; she buys a product that will make dinner
preparation faster and easier.
• Peter doesn’t buy mouthwash; he buys the concept of minty fresh breath.

Everyone has problems that they want solved. It is your job, as a marketer, to decide how your product can solve your customer’s problem.

You must thoroughly understand four main points about your business:

1) What is your product or service?

In my case, I am a business coach who helps entrepreneurs boost their business through the four pillars of business profitability: Mindset, marketing, management and, thank God, Money strategies.

2) What problems does your potential client have?

Again, in my case, my client has little or no knowledge on how to access and utilize the four pillars of business profitability strategies.

3) How can your product or services help your client?

My services help entrepreneurs and small business owners learn how to implement the four pillars of profitability strategies that will substantially increase their business profits.

4) Who is your “target” market?

My target market is individuals who own a small business and need help marketing it through the four pillars of business profitability. (Notice that I am not targeting everyone. I am ONLY interested in marketing to small business owners)

Now It’s Your Job To Determine The Four Main Points Of Your Own Business

Before you begin marketing, you need to know exactly how your product or service will help solve your customer/client’s problems.

Take a few minutes to answer the four questions below:

) What is your product or service?
2) What problems does your potential customer or client have?
3) How can your product or service solve their problems?
4) Who is your target audience?

Next week we’ll look at Old Sell vs New Sell and the impact it has on your bottom line

PS. If you really want to grow your business, grab a piece of paper and write down 20reasons why I/we should become your referral partner

My suggestion is that you copy and print this article (and all the following ones), put it in a folder so that you have a handy reference that you frequently can go back to. The key however is to start implementing this from day one……That means …..NOW!

We all have the power; we only need the keys

Talk to you again soon