“Lack of money is no obstacle. Lack of an idea is an obstacle.” -Ken Hakuta

By now most of you that have interacted with me know that I love helping people create successful business/lives. Working with thousands off small business, solo entrepreneurs and start up companies over the last 23 years I have learned that money or the lack of it :--) often play an enormous role in our advertising and marketing campaigns.

With that in mind I have decided to put together a series of blog posts helping you to implement some of the best marketing strategies for absolutely NO COST!

What you are about to discover is that a radical change has occurred in the world of marketing.

With the onset of the internet and social media marketing specifically, you now have more FREE marketing options than ever before.

In fact, both the largest companies to the smallest one-person operations are changing the way that they market.

However, the most amazing part of the current marketing revolution is that most of the free marketing strategies work as well, if not better, than paid marketing strategies!

If you take the time to learn and implement free marketing strategies, you can quickly and effectively change your financial future.

You will be able to make more money, more quickly and more efficiently than ever before.

The purpose of this series of articles is to give you specific tools for your small business that you can implement immediately for instant results.

You will receive in-depth knowledge of proven no-cost (or ‘very’ low-cost) marketing techniques and strategies to effectively launch a dynamic marketing campaign without spending a cent!

If you follow the advice throughout this series of articles carefully, you will undoubtedly have a strong understanding of the philosophy underlying free marketing as well as a concrete roadmap on how to begin utilizing some of the most powerful free marketing platforms available to the small business owner today.

You will learn how to put your scarce resources to work for you so that you increase your profits and save an incredible amount of time and money.

Let’s begin the journey into the world of free marketing. Once you discover this world, you will never, ever turn back!

However, before we get into the nuts and bolts of free marketing, there are a few essential items that we need to discuss.

Like most entrepreneurs, you started your business with plenty of hopes, dreams and ideas of grandeur. You envisioned yourself making ample amounts of money and living in style!

But, after a few days or weeks, you realized that you weren’t quite sure how to bring in new leads, prospects or clients. You didn’t realize that “marketing” was going to be such an important part of your business!

So, with no other visible options, you began paying for various types of advertising.

Perhaps you used expensive pay-per-click ads, newspaper ads, yellow page ads or solo ads.

You may have even purchased leads and began the horrible job of cold-calling. (Not a job for the faint of heart!)

What you quickly realized was that you were spending more money on your business than you were making!

Don’t worry…this happens to almost every single new business owner that exists. In fact, 95% of small businesses fail because they spend more than they make.

However, at this very moment you are faced with quite a dilemma. You know that if you don’t market your business, you won’t find any clients or customers; if you can’t find clients or customers, your business will die.

You know that marketing is essential to your business success. Up until now, you have always believed that marketing costs money; you subscribed to the motto, “It takes money to make money.”

However, you can take a deep breath and rest assured that you are going to learn exactly how to market your business without spending a cent in the process.

Better yet, the free marketing strategies that you learn often work better than traditional types of advertising.

The marketing world is changing. Luckily for you, there are ways to tap into this change that will allow you to profit without any cost to yourself or your business. What could that be?

Be on the lookout for our next article where we will look at the classic rules of marketing.

My suggestion is that you copy and print this article (and all the following ones), put it in a folder so that you have a handy reference that you frequently can go back to. The key however is to start implementing this from day one……That means …..NOW!

We all have the power, we only need the keys

Talk to you again soon